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It is a southern-style culture, letter based icon for initials.
From garments to old letter books - monograms were used to have a massive impact on logo design. They were a traditional symbol of a lot of guilds.
A lot of living company examples choose monograms for their business identity. Fashion brands like Louis Vuitton or Coco Chanel have the most recognizable monograms worldwide.
Every monogram can be incorporated with a different style, no matter what do you want to create. They are personal and created with the first letters of the word.