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A tagline is not necessary but plays a big part in your brand identity
While combining your slogan with your business name might be hard - try to keep it simple. It shouldn’t be filled with complicated words or specific words understandable just for a little part of people.
Your main goal is to fill your audience’s memory with a memorable and catchy phrase. It should be related to your business name - that way, people will remember it more natural.
No one likes when people are bragging. The same rule is applied to the slogans, so keep it simple and truthful. Customers will believe in your brand the same as you believe in it.